Recently at a meeting at Googleplex

Google worker 1: Googlers. How do we make more money in this economic downturn?

Google worker 2: How about we target mobile users with ads?

Google worker 1: Don’t we do that already?

Google worker 2: Do we? I was thinking… pushing ads based on their location…

Google worker 1: Hmm, tell me more…

Google worker 2: We can tempt them into installing an app so that we can know their location

Google worker 1: Isn’t that invasion of privacy

Google worker 2: Not unless marketing puts a positive spin on it.

Google worker 3: We could say it will help then to track their loved ones… we could start with children. Every parent would love that. Next we will have jealous, suspicious spouses… and finally everybody

Google worker 1: Genius… and we will fit into our ‘Don’t be evil’ culture and make it free!

Google worker 1: Let’s christen this Google Latitude!

Google worker 1,2,3: $$$